A group of retail traders shocked the market, going against the traditional investor activity. This became evident to mainstream media at the start of 2021, when struggling video game retailer GameStop experienced an unexpected surge in its investments. In the nine years of its existence, the page cultivated a culture, consisting of Wall Street-related memes and definitions, that doesn’t aim to make money the goal is really to risk it all. Since 2012, the Reddit page r/wallstreetbets has been the hub for a new group of investors who aimed to make the stock market more accessible. And, for the most part, it’s all thanks to Reddit. But, in this new pandemic-informed society where anything feels possible from the comfort of our homes, the sheep are the ones breaking records and changing the market mentality. Only the self-proclaimed wolves had any impact on the ebbs and flows of Wall Street while the sheep watched from the stands. ![]() It seemed like investing was only for people who were incredibly persuasive or could afford the disappointments and really profit of the possible reward. When most people would think of the stock market prior to 2021, some dramatic scene similar to The Wolf of Wall Street would probably come to mind.
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